· andrew mcguire
3 Rocks Live Signals The System Agent Architecture About Let's talk →
Cresta
GTM Signal Intelligence
The signal machine
Cresta needs.

You posted a role for signal-based GTM activation. I built the system. It's running right now on 63 enterprise contact centers — your ICP. Here's what it found this morning.

Built for Cresta · Ping Wu · May 2026
Signal Intelligence Engine · Live
63
enterprise contact centers monitored
Cresta's full ICP universe
8
data sources wired and running
SEC · TheirStack · Grok · Swarm · more
80
production DB tables, live on AWS RDS
Not a prototype. Not slides.
$9
monthly agent cost for all 63 accounts
Qwen (local) does 90% of the work
Ping Wu
CEO · Cresta · GTM Engineering
GTM Engineering Plan

One bet.
Three big rocks.

Signal ingestion. Account intelligence. GTM activation. Three layers that work together — the first two already exist. The third is the missing mile that gets signals into Salesforce, Common Room, and your sequencer.
Rock 01
Signal Intelligence Engine
Monitor 63 enterprise contact centers across 8 data sources. Detect buying signals before competitors do. Already running.
SEC filing analysis (10-K/10-Q)
Agent attrition, CX cost mentions, contact center investment signals
Job posting intelligence (TheirStack)
Competitor platform mentions, VP CX hires, CCaaS migration signals
Social + news + podcast signals
Grok (xAI) + Listen Notes · CX leader intent signals
Rock 02
Account Agent Architecture
One dedicated AI agent per account. Each one becomes an expert on that company's CX operation, pain points, and buying triggers.
Orchestrator runs nightly (3am)
Reviews all 63 agents, wakes the ones with new signals
Account Knowledge Base
CX profile, CCaaS stack, contacts, pain profile, outreach angles
Critical signal escalation
Agent attrition 10-K + Genesys job post → Sonnet generates outreach
Rock 03
GTM Activation Layer
The exact job description: "signal-based activation workflows across Common Room, Salesforce, and sequencing platforms." The missing last mile.
Signal → Common Room routing
Company-level intent mapped to your existing account view
Salesforce signal sync
Priority score, signal summary, outreach context on every account
Sequencer task generation
Signal-referenced first line + context auto-queued for SDR review
Week 1
Connect SIE to Cresta's Salesforce — signal scores live on every account record
Andrew + Cresta RevOps
Week 2–3
Common Room integration — company intent feeds the existing view, no AE workflow changes
Andrew + Stephen Daniels
Week 4
Sequencer task generation live — SDRs see signal-referenced first lines in their queue
Andrew + SDR lead
Week 5–6
Full enrichment waterfall — ZoomInfo/LeadIQ dedup, Clay handoff for campaigns
Andrew
Live Signal Intelligence

Your hottest accounts.
This morning.

Territory ranked by signal intensity. Multi-source signals are weighted higher. A 10-K mention plus a Genesys job post plus a CX leadership hire is a deal, not a lead.
63
Accounts monitored
in Cresta's ICP
Enterprise contact centers
4
Critical signals
this week
Multi-source buy indicators
18
High-priority signals
last 30 days
VP CX hires + CCaaS postings
8
Data sources
running daily
SEC · TheirStack · Grok · more
AccountSignalsPriorityStatus
Ally Financial
Banking · 11,000+ agent seats
45
Critical
HOT
T-Mobile
Telecom · 50,000+ agent seats
43
Critical
HOT
Allstate
Insurance · 8,000+ agent seats
40
High
WARM
Alaska Airlines
Travel · 3,200+ agent seats
37
High
WARM
Capital One
Financial · 20,000+ agent seats
31
High
WARM
Cox Communications
Telecom · existing Cresta customer
22
Expansion
EXPAND
Ally Financial · Drill-down
SEC 10-K Filing
Agent attrition cited in Risk Factors at 40%
10-K Risk Factors section references customer service staffing costs as a primary margin risk for FY2025.
Critical
TheirStack · Job Posting
Director, AI-Powered CX (Genesys Cloud)
Active posting mentions "evaluating conversational AI vendors." Vendor assessment in flight.
Critical
TheirStack · Executive Hire
VP Customer Experience hired — new leader
New CX leader = new vendor decisions. First 90 days is the window.
High
Signal Intelligence Engine · Architecture

Built on
Temporal.
Running now.

The SIE runs as a suite of Temporal Cloud workflows. Durable, retryable, auditable. The same infrastructure Cresta's technical buyers respect. Not Clay waterfalls — real orchestration.

Live at gtm.steadybase.io · AWS RDS · 80 tables · 3 Temporal namespaces
1
Signal ingestion (8 sources)
SEC EDGAR free API · TheirStack job intelligence · Grok social/news · Swarm warm paths · Listen Notes podcasts · PDL contacts · Greenhouse/Lever ATS. All run nightly as Temporal workflows.
2
Signal classification + prioritization
Each signal scored: critical / high / medium / low. Compound signals (10-K attrition + Genesys job post) auto-escalate. Deduped by (account_domain, source, source_id).
3
Account Agent runs
One Qwen agent per account (local, $0) reads new signals and updates the account knowledge base: CX profile, contacts, pain points, competitive context, outreach angle.
4
GTM activation
Critical signals trigger Claude Sonnet outreach generation. Signal-referenced options queued for SDR review. Territory view ranks accounts by signal intensity. Morning briefing summarizes what changed overnight.
Account Agent Architecture

63 agents.
$9 a month.

Each account gets a dedicated research agent that accumulates institutional knowledge. Not bulk enrichment that runs once — agents that get smarter every night. Qwen runs locally. Claude only fires on critical escalations.
Agent tierUse caseModelCost/mo
Account Research
63 accounts nightly
Deep company research, signal synthesis, profile updates
Qwen (local)
$0
Signal Analysis
All new signals
Classify signals, detect compound patterns, score priority
Qwen (local)
$0
Outreach Gen
~50 calls/mo
3–5 signal-referenced outreach options per critical account
Sonnet
$1.50
Orchestrator
Daily 3am
Coordinate all agents, update territory rankings, morning brief
Sonnet
$1.50
Deep Research
Top 10 weekly
Full 10-K analysis, deal strategy memo, 5-page account brief
Opus
$6.00
Per-Account Knowledge Base
CX profile: contact center size, primary CCaaS, known pain points
Contact map: VP CX, CX Ops, Head of AI — activity scores, approach angles
Competitive context: current vendors, evaluating, switching signals
Signal summary: plain-language account status for morning briefing
Recommended approach: specific angle, specific contact, specific signal reference
Total agent cost · 63 accounts
~$9/month
Qwen does 90% of the work locally. Claude only fires when a critical signal triggers outreach generation or a deep research request.
Data Sources

8 sources.
Zero guesswork.

The job posting says ZoomInfo and Clay. Those tell you firmographics. These tell you timing. The difference between a lead and a deal is knowing when to call, not just who to call.
SEC EDGAR
10-K/10-Q/8-K filings. Agent attrition in Risk Factors. Contact center cost language in earnings. Board-level pain.
Free
TheirStack
174M job postings, 32K technologies. Competitor mentions (Observe.ai, Balto, NICE). VP CX hire detection. Active evaluation signals.
Grok (xAI)
X/Twitter, Reddit, web news — last 90 days. CX transformation announcements, executive commentary, competitive switching mentions.
The Swarm
Warm intro paths via work/education/YC overlap. Maps connections to VP CX, Head of AI, CX Operations leaders at target accounts.
Listen Notes
Podcast episode discovery. CX leaders discussing AI transformation, vendor switching, and contact center strategy on industry podcasts.
People Data Labs
Contact enrichment and headcount intelligence. Size contact center operations, find direct contact for VP CX and Head of AI roles.
Greenhouse ATS
Free public job data from Greenhouse-hosted career pages. Direct hiring signals without burning TheirStack credits on low-priority accounts.
Free
Lever ATS
Same as Greenhouse but for Lever-hosted careers. Together cover 40%+ of enterprise job postings without API cost.
Free
The Candidate

Andrew
McGuire.

The job posting says "build signal-based activation workflows." This system already exists. The question isn't whether he can build it. It's how fast he can connect it to your stack.
GTM Engineering
Signal Intelligence Engine. Built end-to-end — ingestion, classification, enrichment, outreach generation. 8 sources, 63 accounts, live on Temporal Cloud.
CRM integration experience. Salesforce field mapping, Common Room webhooks, sequencer task queue APIs. The activation layer is the last 20%.
GTM architecture fluency. Enrichment waterfalls, dedup logic, audience segmentation, SDR workflow design — built these for Temporal's GTM team.
This portal. Built from scratch with Cresta's ICP, signal patterns, and job description in mind. For this specific conversation.
Engineering
Temporal Cloud orchestration. Durable, retryable, auditable workflows. Three production namespaces running today. The same stack that powers the SIE.
Full-stack production app. Next.js 14, PostgreSQL AWS RDS, 80 tables, 200+ API routes, EC2 + PM2 + Nginx. Not prototypes.
AI agent pipelines. Anthropic SDK (production), Qwen local (LM Studio), structured outputs, tool use, voice profiles. Built the orchestration layer from scratch.
AWS infrastructure. RDS, Secrets Manager, EC2, S3, Cognito. The SIE API keys live in Secrets Manager today.
Domain Knowledge
Contact center ICP. Understands the buying signals: agent attrition, CCaaS migration, VP CX hire, competitor evaluation. Built Cresta-specific signal types from scratch.
Account-based motion fluency. Territory management, signal prioritization, compound intent scoring. Thinks in accounts, not leads.
Revenue operations context. Built for Temporal's GTM team — understands how signals translate to SDR workflows, not just dashboards.
Speed. SIE v1 was built in 30 evenings. This portal was built in a weekend. Full-time is different math.
63
Cresta ICP accounts already loaded
Enterprise contact centers, ranked by signal
8
Data sources wired and running
SEC · TheirStack · Grok · Swarm · 4 more
80
Production DB tables on AWS RDS
Temporal Cloud · Next.js 14 · Anthropic SDK
1
Portal built for this specific conversation
andrew@andrewcmcguire.com
Built this
over the weekend. Imagine what
full-time looks like.

The signal engine, the account agents, the live data on 63 of your accounts, this portal. Weekend and evening work. One person. No Cresta data yet — just the public signals your competitors are already reading.

andrew@andrewcmcguire.com · May 2026
Andrew McGuire
Andrew McGuire
GTM Engineering · Signal Intelligence
andrew@andrewcmcguire.com