Rock 03 · Community

Moat — why this works for Cresta specifically

Cresta has something no other vendor can build: the mystery shopper data.

Ramp has $32B/month in transaction data. Cresta has the annual "State of Enterprise Contact Centers" research — 63+ calls, platform fingerprints, quality scores, AI maturity grades. Nobody else is doing this. That's the community anchor.

What Cresta brings to the community

Annual mystery shopper report — data nobody else has

Ping Wu as the credible, non-vendor voice (CEO who built the product)

Real CX transformation case studies (United Airlines, Optimum)

Forrester research + benchmarking data

Neutral space — not a sales motion, a peer network

What the community gives back to Cresta

Direct access to CCO buying committee at 500+ seat accounts

Pipeline that comes inbound, not outbound

Early signal on vendor evaluation cycles

Podcast guests who become customers

Word of mouth inside the CCO peer network

Three initiatives

🎙

Initiative 01

CX Intelligence Podcast

Ping Wu interviews enterprise CX leaders. The mystery shopper data is the conversation fuel — "we called your competitor's support line, here's what we found." Real data, real guests, real conversations.

Format: 30-min biweekly · Ping Wu + CCO guest

Hook: mystery shopper data on the guest's industry

Distribution: LinkedIn, Spotify, Apple Podcasts

Guest-to-pipeline: every guest is a warm prospect

💼

Initiative 02

LinkedIn CCO Hub

A LinkedIn community surface — newsletter + group + thought leadership cadence — where enterprise CX leaders gather around the mystery shopper research and peer benchmarking data.

Weekly newsletter: "CX Intelligence" — one insight from the data

LinkedIn group: invite-only, CCOs at 200+ seat contact centers

Monthly benchmark: industry quality score rankings

Target year 1: 500 CCOs subscribed

🍽

Initiative 03

CX Leaders Roundtable

Invite-only quarterly dinners. 15–20 CCOs, no pitch decks, Cresta facilitates the conversation around the mystery shopper data. The Dave Gerhardt model — but Cresta's data is the moat, not a personal brand.

Format: quarterly · 15-20 CCOs · dinner + facilitated discussion

Anchor: "Your industry's contact center benchmarks — what we found"

Cities: NYC, SF, Chicago, Atlanta Q1–Q4

Rule: no sales decks in the room

Target audience

CCO

Chief Customer Officer — economic buyer at the table

VP CX

VP Customer Experience — champion and day-to-day operator

SVP CS

SVP Customer Service — runs the contact center teams directly

CTO

Technical buyer — CCaaS stack decision and integration approvals

Build the surface whereenterprise CX leaders gather.

Build the surface where
enterprise CX leaders gather.